HIPPY CEMENT TRUCK
Client: Bora, Australia
As part of Boral’s commitment to improving environmental sustainability, we created the ‘Hippie Concrete Truck’ - a vibrant and unexpected way to showcase their new fleet powered by compressed natural gas, which emits 7% fewer greenhouse gases.
While the brief was simply to communicate a sustainability message on the truck barrels, we saw an opportunity to do something far more imaginative. By ‘hippifying’ the trucks, we transformed them into moving symbols of positive change. It was a bold idea, but one Boral fully embraced, helping to spread the message with colour, personality, and purpose.
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Director: Guy Collins
Illustrator: Karl Kwasny
Account Director: Sue Walsh
Client: Glenn Simpkin
As part of Boral’s commitment to improving environmental sustainability, we created the ‘Hippie Concrete Truck’ - a vibrant and unexpected way to showcase their new fleet powered by compressed natural gas, which emits 7% fewer greenhouse gases.
While the brief was simply to communicate a sustainability message on the truck barrels, we saw an opportunity to do something far more imaginative. By ‘hippifying’ the trucks, we transformed them into moving symbols of positive change. It was a bold idea, but one Boral fully embraced, helping to spread the message with colour, personality, and purpose.
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Director: Guy Collins
Illustrator: Karl Kwasny
Account Director: Sue Walsh
Client: Glenn Simpkin