Client:
Centre for Personalised Medicine, The John Curtin School of Medical Research, ANU
Work: Donation Video
The Centre for Personalised Medicine (CPM) is transforming the treatment of complex autoimmune diseases. Conditions like Rheumatoid Arthritis, Inflammatory Bowel Disease, Lupus, and Myositis affect millions, yet traditional treatments often assume all patients are the same - leading to ineffective results and significant side effects. CPM aims to identify the cellular and genetic factors behind each person's illness to create personalized treatments that are more precise, effective, and safer.
Work: Donation Video
The Centre for Personalised Medicine (CPM) is transforming the treatment of complex autoimmune diseases. Conditions like Rheumatoid Arthritis, Inflammatory Bowel Disease, Lupus, and Myositis affect millions, yet traditional treatments often assume all patients are the same - leading to ineffective results and significant side effects. CPM aims to identify the cellular and genetic factors behind each person's illness to create personalized treatments that are more precise, effective, and safer.
To inspire support for this vital work, we developed an emotional video highlighting patients whose lives have been changed by medical breakthroughs, along with the dedicated researchers and clinicians leading this new approach.
Donations to CPM can help speed up discoveries, improve treatments, and bring hope to millions living with autoimmune diseases.
Client: Centre for Personalised Medicine
Production: Crewcible
Director: Jimmy Logue
Creative Director: Yanni Pounartzis
Copywriter: Yanni Pounartzis
Art Director: Yanni Pounartzis, Figgy
Editor: Alex Cranston
Music: Andre Pinzon
Production: Crewcible
Director: Jimmy Logue
Creative Director: Yanni Pounartzis
Copywriter: Yanni Pounartzis
Art Director: Yanni Pounartzis, Figgy
Editor: Alex Cranston
Music: Andre Pinzon