Work: Concept, Art Direction, Copywriting
We devised an idea to launch the new long-neck Heineken bottles by asking a simple question: ‘Who would appreciate long necks?’ People without necks, of course.
We devised an idea to launch the new long-neck Heineken bottles by asking a simple question: ‘Who would appreciate long necks?’ People without necks, of course.
To reflect the premium nature of Heineken, we created a campaign that featured stylish people with out necks.
Agency: Leo Burnett Sydney, Australia
Creative Team: Yanni Pounartzis, Jason Williams
Photographer: Andreas Smetena
Creative Team: Yanni Pounartzis, Jason Williams
Photographer: Andreas Smetena