Y Studio was engaged to develop and launch the brand identity for HUG Framing + Gallery. The name ‘HUG’ is drawn from its very meaning - to hold something close and protect it, just as a frame embraces a cherished picture or work of art.
To reflect this, we responded to the client’s brief with a refined and thoughtful logo design that visually embodies the name itself. From there, the branding grew into a complete identity - business cards, signage, letterheads, and a website - all created to feel warm and welcoming as the name suggests.
Creative Director: Yanni Pounartzis
Design: Yanni Pounartzis, Figgy
Design: Yanni Pounartzis, Figgy