Hyundai Santa Fe
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Work: Hyundai 45 sec TVC relaunch
The launch campaign for the Hyundai Santa Fe features a family driving through a mountainous landscape, where they encounter black-and-white portraits of themselves.
The new Santa Fe brings Hyundai’s promise of modern premium products to family SUV buyers. The new campaign matches these families’ adventurous lifestyles with Santa Fe’s appealing blend of style, quality and capability.
The launch campaign for the Hyundai Santa Fe features a family driving through a mountainous landscape, where they encounter black-and-white portraits of themselves.
The new Santa Fe brings Hyundai’s promise of modern premium products to family SUV buyers. The new campaign matches these families’ adventurous lifestyles with Santa Fe’s appealing blend of style, quality and capability.
Agency: Innocean Australia
Creative Director: Scott Lambert
Creative team: Rua Perston, Matt Cramp, Yanni Pounartzis, Mike Lind
Head of Broadcast: Tania Templeton
Director: Bruce Hunt
Creative Director: Scott Lambert
Creative team: Rua Perston, Matt Cramp, Yanni Pounartzis, Mike Lind
Head of Broadcast: Tania Templeton
Director: Bruce Hunt