Work: Rebranding, Logo Design, Social Media, Collateral
To relaunch The Eastern Hotel, we highlighted the abundance of high-quality food, drinks, and entertainment across its four unique levels.
When it came to creating a new brand identity, we went a long way. Rather than constructing a logo and brand line digitally, we laser cut the words: ‘The Eastern - Levels of it’ from four layers of coloured perspex – each layer representing a level of The Eastern.
To relaunch The Eastern Hotel, we highlighted the abundance of high-quality food, drinks, and entertainment across its four unique levels.
When it came to creating a new brand identity, we went a long way. Rather than constructing a logo and brand line digitally, we laser cut the words: ‘The Eastern - Levels of it’ from four layers of coloured perspex – each layer representing a level of The Eastern.
Using a variety of luminous perspex colours allowed natural light to filter into the words and bring them to life. The constructed logo was then photographed and applied to all branding and collateral.
Agency: Sleep Projects
Creative Director: Yanni Pounartzis
Creatives: Yanni Pounartzis, Lucrezia Tettoni
Client: The Eastern, Bondi Junction
Photography: Danny Eastwood
Creative Director: Yanni Pounartzis
Creatives: Yanni Pounartzis, Lucrezia Tettoni
Client: The Eastern, Bondi Junction
Photography: Danny Eastwood