Toyota
Work: Brand Campaign, 60 Sec TVC, Digital, Press and Outdoor
THUMS (Total Human Model for Safety) is a simulation software that represents actual humans in detail, including the outer shape, bones, muscles, ligaments, tendons, and internal organs.
THUMS (Total Human Model for Safety) is a simulation software that represents actual humans in detail, including the outer shape, bones, muscles, ligaments, tendons, and internal organs.
The campaign highlights the notion of 'human fragility'. This was brought to life through a glass body. The model, along with its internal organs, was created by a team of three glassblowers. Using their remarkable skills, they created all the major organs, including the heart, kidneys, lungs, and oesophagus.
The Glass Organs campaign won 6 awards at the Australian Writers & Art Directors Awards. Categories: Direction, Cinematography, Editing, Music, 60-second TVC, 30-second TVCs.
Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Steve Back
Creative Director: Steve Jackson
Copywriter: Yanni Pounartzis
Art Director: Adam Whitehead, Simon Cox
Agency Producer: Kate Gooden
Director: Noah Marshall
DOP: Ian McCarroll
Producer: Tony Whyman
Composer: Michael Yezerski
Editor: Tim Mauger
Executive Creative Director: Steve Back
Creative Director: Steve Jackson
Copywriter: Yanni Pounartzis
Art Director: Adam Whitehead, Simon Cox
Agency Producer: Kate Gooden
Director: Noah Marshall
DOP: Ian McCarroll
Producer: Tony Whyman
Composer: Michael Yezerski
Editor: Tim Mauger