Woolley Street Project

Client: City Renewal Authority

Work: Event Concepts, Creative Direction, Brand Campaign and Design

The City Renewal Authority engaged Sweet Potato to design and promote a series of events to revive Woolley Street Dickson . The events were developed to give people a firsthand experience of how an improved Woolley Street could look and feel. 

For eight weeks, Woolley Street was the focus of minor and major events designed to attract more visitors to the area, encouraging them to explore and engage with local businesses.